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Showing posts from March, 2010

Holiday & Badscience

I took a much needed (due to the severe lack of sunshine in the far north of Scotland) holiday for a couple of weeks. It's amazing how good a few hours in the sunshine can make you feel!

I took 6 books with me, most of which were trashy rubbish. Two days before the holiday I bought a book called Badscience on impulse after drinking a few glasses of wine at lunchtime. Wine clearly improved my book choices, Badscience turned out to be the only decent book out of the 6. I really would recommend this book to EVERYONE especially if you work in media/PR/marketing. It really hammers home how science is misrepresented and 'dumbed down' in the media.

Here is my own short example,

I had a little look for the latest ‘revolutionary’ health story in the local newspaper. It didn’t take long to find an article entitied 'How walnuts may fight prostate cancer'.

I will just share with you this small snippet, taken from the article, ‘Prostate cancer growth was reduced by 30% in mice…