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Showing posts from October, 2013

The Beauty Blogger Challenge to Ask for Evidence

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Beauty and health product manufacturers are keen to open their doors to questions from users in order to get people on the web talking about their products ( If you're interested in following some of the chat then just look at #bblogs on twitter). But with the doors seemingly opening there's still a lack of people asking the right questions about what product testing takes place to create the claims they put forward and the real scientific basis behind their formulations and potions.

Beauty and health blogs are huuuuge business, many get numbers of hits that print newspapers would be jealous of. I'm tempted to mention a few products just to score myself a better ranking on google..  Beauty and health manufacturers know this, exploit it and often run events and send free samples just for beauty bloggers. Some blogs offer critical reviews of products, others just seem to like the freebies. Then there are the really shameful attempts at debunking that are just used to promot…