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Showing posts from January, 2015

Integrating social media into researcher careers

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Following my post on measures of success on social media I read a paper on 'A critical evaluation of science outreach via social media: it's role and impact on scientists'published on the F1000 website which is well worth a read.

The authors come to a similar conclusion my previous blog post, that the measurement of social media success needs to reach beyond simple number metrics in order to fully understand how beneficial (or not) social media channels are to academic researchers for outreach and their careers.

The paper suggests three important elements which would allow the integration of social media for outreach (SOSM) into a scientists career which are:
1) It must be valued (by research funders and by universities)
2) It must be measured (the jury is still out on what this would look like)
3) It must be manageable

I agree with the three elements but would also suggest that the efforts on social media must also feedback into the research to be truly useful and sustai…

Creating effective social media networks; why it isn't all about numbers.

In my current job I help researchers engage with the public about their research work. I talk with them about how they might engage with particular groups of people or how they might think about structuring a public talk. I especially like talking with people about different ways they can engage and how they might think about using online tools and social media to engage with others about what they are doing. This post is about maximising the potential of social media networks for engagement and measuring success online. It isn't all about the numbers....

The first thing I ask is, 'why do you want to do this?' Followed closely by, 'who is it you want to engage with or reach?' This second question is so important. It's no use chatting to fellow researchers and tweeting links to scientific research papers if you want to speak to people outside of the research field about their views on nature. Tailoring content and building the right network of contacts is so im…