Showing posts with the label analytics

Academic Productivity app review: Buffer

This is a series of review posts focusing on apps and tools which may help people navigate the digital landscape and the masses of information out there. I focus on tools which might help academics and those that work with research, especially those that will save people time. This post lists more tools and tricks.  Buffer  sells itself as 'Social Media Management' application and that is pretty self explanatory about what it does. You can schedule posts, post from multiple accounts simultaneously and generate statistics such as the number of clicks on a link and audience size, allowing you to refine you content, post at the best times and generally be better and more active on social media with minimal effort. I am finding Buffer incredibly useful and enjoyable to use. It was really simple to integrate it into my posting and social media use and has allowed me to better manage my posting schedule and saved me lots of time. I've been using Buffer for just over

Creating effective social media networks; why it isn't all about numbers.

In my current job I help researchers engage with the public about their research work. I talk with them about how they might engage with particular groups of people or how they might think about structuring a public talk. I especially like talking with people about different ways they can engage and how they might think about using online tools and social media to engage with others about what they are doing. This post is about maximising the potential of social media networks for engagement and measuring success online. It isn't all about the numbers.... The first thing I ask is, 'why do you want to do this?' Followed closely by, 'who is it you want to engage with or reach?' This second question is so important. It's no use chatting to fellow researchers and tweeting links to scientific research papers if you want to speak to people outside of the research field about their views on nature. Tailoring content and building the right network of contacts is so i